Recruitment should be a regular focus for Scout units. The basics are straightforward and simple: determine who will help with recruiting and establish your timeline.
Identify a New Member Coordinator
This role, ideally not the unit leader or committee chair, is like a greeter who introduces new members to the unit. The key is finding someone willing to welcome new faces and help keep everyone focused on recruiting throughout the year. Timing is important, whether in the fall with a pack or in late spring with crossover to a troop.
Recruitment Timing has Three Phases
Before, during, and after – preparation is crucial. Ensure you have the necessary materials, coordinate with your District Executive, and plan your recruitment events.
- Preparation:
- Have recruitment materials ready.
- Check in with your District Executive.
- Plan where and how you’ll recruit (e.g., back-to-school nights, school talks, flyers).
- During Recruitment:
- Be organized with a unit calendar and scheduled events.
- Have a plan and enough help, including Scouts.
- Coordinate with your District Executive.
- Follow-Up:
- Post-event follow-up is crucial. New parents want to feel like Scouting is fun, feel invited, and the program is safe and active.
- Send emails with information.
- Make phone calls and personal connections.
Recruiting more leaders comes from recruiting more kids and engaging parents. Building relationships and being open to making new friends is critically important.
Connecting with your District Executive is essential. How they can help is critically important in creating a plan to successful recruiting.
For more details, refer to the 2024 Recruitment Guidebook.
